Mudra Institute of Communications (MICA), Ahmedabad

Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. MICA, an autonomous, non-profit institution —offers a wide-range of academic programmes since the past two decades.

MICA’s spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital and other related businesses.

Chairperson: Shri Madhukar Kamath
Dean: Smt. Preeti Shroff
Established in: 1991

Programmes offered:

Post Graduate Diploma in Management – Communications (PGDM-C)
Fellow Programme in Management – Communications (FPM-C)

Test scores accepted for PGDM-C: 

Each candidate has to take at least one of the three exams: CAT 2016, XAT 2017 and GMAT (2015 onwards)

Eligibility Criteria for PGDM-C:

A Bachelor’s degree (in keeping with the 10 + 2 + 3 system) or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor’s degree (or equivalent) are also eligible to apply.

Candidates who demonstrate aptitude for expressing, assessing, and /or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.

Total intake along with Reservations

The maximum intake for PGDM-C is 180 students.

Selection Process and Criteria:

The selection process for MICA PGDM-C involves three steps as described below:

Step-I: Each candidate has to take at least one of the three exams: CAT 2016, XAT 2017 and GMAT (2015 onwards). CAT/XAT/GMAT is only the qualifying examinations to be eligible for admission to MICA.

However, those who are given confirmed offers need to be amongst top 10 percent of the candidates based on their performance in CAT/XAT/GMAT out of all the MICA Applicants.

Preparation of Shortlist of the candidates for GE & PI

Step-II: MICA Admission Test (MICAT)

MICAT is a Computer Based Test (CBT) and conducted twice. Better of the two MICAT Scores is considered. The test consists of 6 sections: Psychometric (P), Verbal ability (VA), Quantitative ability (QA), General awareness (GA), Divergent-Convergent Reasoning (DCR) and Descriptive Test (DT).

  1. The Psychometric test in MICAT is a qualifier.
  2. Those who qualify on the Psychometric test are assessed for MICAT sections on Verbal ability, Quantitative ability, General awareness and Divergent-Convergent Reasoning.
  3. Those who qualify on the basis of relative performance subject to a minimum cut-off in Scaled Score** in each of the sections namely: VA, QA, GA and DCR are evaluated on Descriptive Test.
  4. Those who qualify on the basis of a, b and c as mentioned above and on the basis of relative performance subject to a minimum cut-off in Scaled Score in DT are considered for short listing for GE and PI. Shortlist are prepared on the basis of MICAT-1and /or 2 or better of the two scores if a candidate has taken both MICAT-1 and MICAT-2.

Approximately 1/10th of the total number of candidates who appear in the two MICATs are shortlisted for GE & PI based on the Total MICAT Scaled Score.

Preparation of Final Merit List:

Step-III: 1. All those candidates who appear in GE and PI , and fulfil the following conditions are considered for the merit list:

  1. Unanimous recommendation by all the panel members of PI.
  2. At least 3.5 or more on a 5 point scale in GE
  3. At least 4 or more on a 5 point scale in PI

2. For all those who meet the criteria described in point a), a composite score shall be created based on the following weight-ages:

MICAT: 50%
GE: 18%
PI: 30%
CAT/XAT/GMAT: 2% (Scaled Scores are used for MICAT)

Final Merit list is then prepared on the basis of the composite scores as calculated above.

Cut offs for MBA Admission:

CAT/XAT/GMAT performance has no bearing on the process of short listing of GE-PI. Those appearing for MICAT – II will be called for the GE-PI process purely based on their performance in MICAT – II only.

Final Selection is being done in two types of lists: One is Confirmed Offer (earlier spot offer), other is the Usual List which will come out later at the end of selection process.

For spot offer, your CAT/XAT/GMAT Score needs to be in top 10% of the candidates who applied for MICAT.

But, for the other usual list which will come out later – you can make the cut based on your GEPI and MICAT Performance irrespective of your CAT/XAT/GMAT Score.

So, candidates who had 50-65 percentile in CAT and can get selected for MICA, if their performance is good in MICAT and GEPI.

Fee details of 2015-17 batch:

The programme cost for the PGDM-C for two years, including tuition fee, residential charges (Boarding and Lodging) etc is Rs. 14, 50, 000 (approx.)

Final Placements for Batch of 2014-2016:

Batch Placement Statistics:

Batch strength – 160
No. of students opted out– 2
No. of students placed through the placement process – 158
No. of participating companies – 73

Compensations/Packages offered:

Average salary – INR 11.60 lakhs per annum
Median salary – INR 10.50 lakhs per annum
Highest salary – INR 25.5 lakhs per annum
Average Salary of top 30 students – INR 17.73 lakhs per annum

Major Recruiters:

Address and contact details:

MICA, Ahmedabad

Telav – Ghuma road,
Gujarat 380058Tel. no.: +91 2717 308250
Admissions: +91-2717-308313


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