Verbal Question of the Day: 35
Q. Over the past 18 months, big-name retailers sharply scaled back on stocking the products made by Ivanka Trump’s fashion company. Online sales of her brand fell nearly 55% in the 12 months to June. It’s hard to pinpoint the precise reason for the brand’s decline: her own manifest amorality, her father’s coarse and destructive Presidency, or the poor USP of her products. Given that the segment under which Ms.Trump’s products sold is influenced by branding, rather than price or product differentiation, it is difficult to escape the notion that the first two were major factors in the falling sales of her company.
Which of the following conclusions can be drawn from the paragraph above?
- The falling sales of Ivanka Trump’s fashion company can largely be accredited to her amoral conduct and her father’s style of governance.
- The lack of focus on branding has been the primary factor responsible for the decline in sales of Ivanka Trump’s fashion company.
- Ivanka Trump’s fashion company can stem its falling sales by improving the products’ USP and investing in its branding.
- The problems ailing Ivanka Trump’s fashion brand can be narrowed down to her own amorality, her father’s crude Presidency, and the products’ attributes.